Swiss design is also known as the International Style of Design. It originated from Switzerland, back in World War II. Thanks to a famous architect from France and Switzerland named Charles-Édouard Jeanneret, better known as Le Corbusier, Swiss design became internationally recognised. Le Corbusier was part of the International Design movement and he was the reason that Swiss style was extended to other parts of the world. That was when Swiss style became well-known and it started influencing the world.
The Guiding Principles of Swiss Design
Back in the 1930s, designers were seen as communicators rather than artists. These designers focused on the goal of creating artwork that was able to communicate through objective simplicity. The goal was to show clarity, order, and a universally understood visual language on the design. These artworks usually have a visually clean, simple, and inviting aesthetic. Attracting viewers with their simple, yet modern aesthetic. The typography and photography used on these artworks should simplify the message to communicate facts to viewers.
Typography was one of the most important elements to achieve one of the principles of Swiss design. A man named Max Midienger was very famous for his creation of Helvetica, which is the name of a typeface. It became one of the most popular typefaces back in the mid 20th century. Helvetica is still widely used until this day. This typeface can commonly be seen on forms, signs, logos, or even road signs. The simplicity of the typeface, Helvetica, became a popular choice of font to the world and especially in the United States.
Photography also plays a huge role in Swiss design. Photography is favoured over illustration in Swiss design because it shows an actual thing that is recorded in a form of a photo, instead of showing an idea of something through illustration. Photos have the ability to show viewers exactly what it needs to communicate to the viewers.