How Swiss Design Changed Graphic Design For Good

Graphic designers today may appreciate the ability to use Swiss Design concepts in their work. However, the revolutionary aspect of this movement that came to life in the mid-20th century remains largely unexplored. In this post, we look at some of the aspects of design that Swiss Design revolutionised for good. Read on.

1. Use Of Grids

When you sit down to design something, on your computer, you’re sure to use grids if you want to come up with something worth looking at. An interesting thing to know however is that the concept of grids wasn’t widely used by designers until Swiss Design made it popular. Fast forward to today and it is near impossible to get any draft ready without using grids when designing a piece of work.

2. Use Of Photography

Before Swiss Design came to being, many aspects of design never used photography. If anything, photography was a separate concept, and merging this into design concepts never seemed something doable. However, we have mentioned that Swiss Style started a revolutionary movement that would change the whole of the graphic design industry. One of those changes was the use of photography in design work. Nowadays, it is almost impossible to think of a graphic designer that has never made use of stock photos when coming up with concepts.

3. Asymmetry Became The Focus

A look back at most of the design that companies and brands had before the 50s and 60s and you will notice one prominent thing lacking. Asymmetry was not something that designers felt the need to incorporate into their designs in those days. However, the birth of Swiss Design saw the prudent use of space as well as appealing to the eye through asymmetry. A quick look at most designs and branding concepts of major companies like Alessi reveals that asymmetry is ultimately the ground for everything design nowadays.